Our Story

Adventurist, Designer & CEO Victor Ballesteros

Born in Mississippi and raised in California, my family was always on the go. Both parents were ready for adventure and never afraid to expose us to the ways of the world. As an architectural engineer, my father taught me the virtue of clean and functional structure. My mother, a fine artist, introduced me to aesthetics, form, and thinking outside the box. Together, they instilled in me a wonder for where life could take me, and the creative process of problem solving.

Having earned a degree in Painting, Film and Design from the California College of the Arts, I continued to explore the world. With the gear necessary for adventure, I sometimes discovered inadequacies in certain design and function applications. Without hesitation, I would create a solution to solve the problem and meet my personal needs.

By the fickle finger of fate, I became a competitive long distance runner. Through the demands of the sport, and the travel which accompanies it, I needed a super durable ultra-organized gear bag. To my amazement, I found nothing on the market that worked. Soon after running the Western States 100 mile endurance race in 2009, I designed and created what would be my first Victory Bag. Seeing the bag at events, people would inquire how they could get their hands on one. In time, I realized that there was a demand for the utility of my bags’ design. Reflecting back to the unbound spirit of my parents I took a leap of faith and created Victory Sportdesign and the Victory Bag collection, and yes my name is Victor; funny how that worked out.

Born out of the need to identify stored gear quickly and with ease, we kept the design concept open, which has allowed them to become “the greatest gear bags ever,” being utilized as emergency preparedness kits, medical bags, on-the-go dog kits, car trunk organizers, personal travel bags, zombie apocalypse survival bag, or whatever’s clever.

With Victory Bags, it’s finally within your reach to have the perfect utility/travel bag that allows you to get in, get out, and get moving… that’s our story and we’re sticking to it!


VP and Brand Rep. Jena Rose has been a proud and busy team supporter since day 1! If anyone knows how to get a runner in and out of an aid station fast, as well as pack efficiently, it’s her. With a keen eye to detail and organization, no stone was left unturned in her contribution to aiding in the overall design and functionality of the Victory Bags.

Lucy The Victory Mascot, joined our team in November of 2014. Not a day has gone by where she hasn’t proven that there’s a need for her own Victory Bag. Check out the link to her Facebook page, and see why!